Nexsan Technologies — Green Storage

The discussion of value has stimulated a lot of reaction. I recently had an interesting discussion regarding value as a concept that users need to relearn.

Over time, users have wrongly become convinced that they need a different storage system for different types of applications. But with top quality and high-end functionality now found across all tiers of storage, why do users need to purchase a different system for different uses? The answer is: they don’t.

Just because some storage vendors push this specialized approach doesn’t mean that users should or need to accept it.

Most of us don’t do this with our family transportation. Most families don’t need to purchase a separate car for grocery shopping, going to work and taking the kids to school. Most cars provide high enough quality, performance and functionality to provide fast, safe transportation to shop, work and care for children. 

Why can’t storage be the same?

Sure, there are a few exceptions, but most organizations can store most or all of their data and applications on one type of storage system that is easy to use, affordable and enterprise-class.

Approaching storage this way has tremendous value to an organization. It reduces acquisition, integration, and management costs, and it dramatically reduces complexity! That broadens the meaning of the term value beyond just a financial term.

What business would not be better enabled, more competitive and better positioned to survive and grow out of this economic situation thanks to a storage product that is good enough to serve most or all of their data and applications? 

Users have grown accustomed to buying different storage systems for different applications, yet this incorrect practice has created far too much complexity. For deep-pocketed organizations with the luxury of purchasing different storage systems for different data and applications, that’s great, but for the vast majority of organizations, why not challenge this old way of thinking by purchasing single storage systems that can serve most of your data and applications?

At Nexsan, we believe in top quality and high-end functionality for all storage systems at a price any organization can afford. Functional value with financial value. And in times like this, isn’t that what you need all of your technology suppliers to do? 

Things have changed, and along the way something has happen to the meaning of value.

Back in the day, value meant you got a lot for your money. More bang for the buck, so to speak. Value was never supposed to mean merely low price. Just because something is low-priced, doesn’t mean it’s a good value.

In the current economic climate, many customers are looking for straightforward low prices, and that’s fine and at times probably appropriate. But almost any vendor in any market can play the low-price game and meet the needs of such customers. However, what customers should be focusing on and what our economy really needs are products that deliver high functional value – that is, products that enable you do more things or get more done while also providing you a fair price.

Some storage vendors are now pushing a low cost message and paying no attention to extending their financial value proposition by simultaneously adding a new level of functional value for users. Price alone has rarely proven a sustainable strategy.

What business would not be better enabled, made more competitive, positioned to survive and grow out of this economic situation by products that deliver both greater functional and financial value? Products that deliver true value are ideally suited for a wide range of crucial and current applications, and getting more done with less or the same resources is a refrain we hear time and time again in meetings with CIOs and other executives.

The combination of true function-value and financial-value is rare today. Such solutions are frequently marketed but rarely delivered. Users have grown accustomed to buying a low priced/low function product or a high priced/highly functional product for different storage needs. But our current economic climate with its resulting tighter IT budgets demands a return to the old-school flavor of value. Honest value in which you feel good about what you bought; a product that has the flexibility to address a wide range of standard daily tasks but also offers manageability, scalability, and a price that doesn’t make you wince.

Value does not mean settling for a low price, feature-less or low quality product as a result!

We believe in real value at Nexsan, and right now, isn’t that what we need now more than ever?