The discussion of value has stimulated a lot of reaction. I recently had an interesting discussion regarding value as a concept that users need to relearn.
Over time, users have wrongly become convinced that they need a different storage system for different types of applications. But with top quality and high-end functionality now found across all tiers of storage, why do users need to purchase a different system for different uses? The answer is: they don’t.
Just because some storage vendors push this specialized approach doesn’t mean that users should or need to accept it.
Most of us don’t do this with our family transportation. Most families don’t need to purchase a separate car for grocery shopping, going to work and taking the kids to school. Most cars provide high enough quality, performance and functionality to provide fast, safe transportation to shop, work and care for children.
Why can’t storage be the same?
Sure, there are a few exceptions, but most organizations can store most or all of their data and applications on one type of storage system that is easy to use, affordable and enterprise-class.
Approaching storage this way has tremendous value to an organization. It reduces acquisition, integration, and management costs, and it dramatically reduces complexity! That broadens the meaning of the term value beyond just a financial term.
What business would not be better enabled, more competitive and better positioned to survive and grow out of this economic situation thanks to a storage product that is good enough to serve most or all of their data and applications?
Users have grown accustomed to buying different storage systems for different applications, yet this incorrect practice has created far too much complexity. For deep-pocketed organizations with the luxury of purchasing different storage systems for different data and applications, that’s great, but for the vast majority of organizations, why not challenge this old way of thinking by purchasing single storage systems that can serve most of your data and applications?
At Nexsan, we believe in top quality and high-end functionality for all storage systems at a price any organization can afford. Functional value with financial value. And in times like this, isn’t that what you need all of your technology suppliers to do?
